About Sioniq ERP
Sioniq ERP is a cloud-based enterprise resource planning solution designed to help jewelry retailers, wholesalers, and manufacturers streamline business operations — including inventory, CRM, sales, finance, reporting, and multi-store workflows in one integrated platform.
Role Overview
The Marketing Manager – Brand, Product Marketing & GTM will own how Sioniq ERP is positioned, launched, and scaled in the market. This role sits at the intersection of brand strategy, product storytelling, and revenue-focused go-to-market execution.
You will define Sioniq’s narrative, translate product capabilities into compelling value propositions, and drive demand through integrated marketing programs. You’ll work closely with sales, product, leadership, and partners to accelerate growth and market adoption.
This is a high-ownership role ideal for someone who can think strategically and execute end-to-end.
Key Responsibilities
🚀 Brand Strategy & Positioning
Build and strengthen Sioniq ERP’s brand presence within the jewelry ERP and B2B SaaS market.
Define brand positioning, messaging, and value propositions across key customer segments:
- Jewelry retailers (single & multi-store)
- Wholesalers
- Manufacturers
Ensure consistent brand voice across website, campaigns, content, sales material, and events.
📦 Product Marketing
Own product messaging and storytelling — clearly articulating features, benefits, and business impact.
Develop product marketing assets including:
- Product decks and brochures
- Feature launch messaging
- Case studies and customer success stories
- Competitive positioning and battle cards
- Feature launch messaging
- Case studies and customer success stories
- Competitive positioning and battle cards
Enable sales teams with strong product narratives and GTM support.
🎯 Go-To-Market (GTM) Strategy
Lead GTM planning and execution for:
- New product features
- New customer segments
- Market expansion initiatives
- New customer segments
- Market expansion initiatives
Build integrated GTM plans covering target personas, channels, launch timelines, and success metrics.
Align GTM execution closely with sales targets and pipeline goals.
📈 Demand Generation & Growth Marketing
Drive qualified leads and pipeline through multi-channel marketing:
- Digital advertising (search, social)
- Email and marketing automation
- Webinars, events, and trade shows
- Partner and referral programs
- Email and marketing automation
- Webinars, events, and trade shows
- Partner and referral programs
Collaborate with sales to define lead qualification, nurturing flows, and conversion strategies.
Support account-based marketing (ABM) initiatives for high-value accounts.
💻 Digital Marketing & Content
Own digital presence across website, SEO/SEM, social media, and email.
Build and manage a content engine aligned with brand and GTM goals:
- Blogs, whitepapers, videos
- Industry insights and thought leadership
- Customer testimonials and use cases
- Industry insights and thought leadership
- Customer testimonials and use cases
Plan and manage content calendars across channels.
📊 Marketing Analytics & Performance
- Define KPIs across brand awareness, demand generation, and pipeline contribution.
- Track and analyze performance using CRM, marketing automation, and analytics tools.
- Deliver monthly and quarterly performance reports with insights and optimization recommendations.
🔍 Market Research & Competitive Intelligence
- Track jewelry industry trends, customer needs, and competitor positioning.
- Use insights to refine messaging, GTM strategies, and campaign focus.
- Identify new growth opportunities across segments and use cases.
🤝 Cross-Functional Collaboration
Partner closely with:
- Sales: GTM alignment, demos, ABM, enablement
- Product: Feature launches, messaging, roadmap alignment
- Customer Success: Case studies, retention programs, advocacy
- Product: Feature launches, messaging, roadmap alignment
- Customer Success: Case studies, retention programs, advocacy
Act as the voice of the market within internal teams.
Qualifications & Experience
🎓 Education
Bachelor’s degree in Marketing, Business, Communications, or related field
MBA or postgraduate degree preferred
🧠 Experience
9+ years of experience in B2B marketing, preferably in:
- SaaS
- ERP
- Technology or enterprise software
- ERP
- Technology or enterprise software
Proven experience in branding, product marketing, and GTM execution
Hands-on experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.)